Exploring the Anchorman Website

The promotional Material Used to Market this film:

When i looked through the The Anchorman website, i looked for any promotional techniques they used. I noticed that when you click on the site the first thing you see is an advertisement of the Anchorman DVD. This is a direct promotional technique as it the first thing you see. I also noticed that when you first click on enter site, It has the movies catch phrase and more advertising of the DVD.

On the website it has a page that gives you details about the movie and DVD. It says things like what special features the movie includes, how long it goes for, behind the scenes, interviews, auditions and more. There is also a page that is all about the trailer. It gives you options wether you would like to watch it in quicktime, real player or windows media. With each of these programs it gives you a choice of two different trailers and all in different sized files (small, normal, large).

The website also links to a games page, however none of the game advertise or have anything to do with Anchorman. It has a link to Dreamwork's website which then goes into detail about their EEO statement and job opportunities. This doesn't really have to be placed on the Anchorman website in my opinion. It also has link to pictures on another website, however this website shows all pictures and not just Anchorman pictures. It is not very successfull and i do not think this website is nearly as good as the Harry Potter Website.

I think the reason for this is because it was amateurely made and has no copyright over any material. It does not have the right to advertise and therefore is not very good.

Here is the link to the website:

http://www.anchorman-themovie.com/dvd_features_anchorman.htm

List of promotional features

• Games (but did not promote movie)
  
• Actors
• Trailers
• Dates of when the movie comes out, when the cd comes out, whent he DVD comes out

As you can see this website was not made very well and is not promoting the movie to a very large extent.

Elements of Design

The elements of design they this website uses are, colour scheme, tone, shapes and space.The colours that the website uses are light and bright. Such as blue, purple. red, orange and yellow. This gives the website a very light hearted feel, and it suits the themes of the movie. The tone wasnt used much and it wasnt very exciting to look at. It makes the website look very boring and plain. The shapes that this website uses are all geometric, and man made. This is because the movie is humourous and realistic. The way space was used in this website was good. This is because there is a lot of blank space, which is easier to focus on the important aspects of the website. This is because when there is too much to look out the audience gets confused.

The Principles of Design this website used are composition, balance, emphasis, repetition.
There was a good use of composition as the site was logical and easy t understand. Balance was also in tact because it was symmetrical and even. Not lop sided. It has repitition because the same colours are used throughout the side and the same effects are used.

The feel developed because of the elements and principles of design used aer light and humourous. It has a happy feel about it and it definetely reflects the themes shown in the movie.

Althought the site is well set out i do not believe it is a good website because it has almost nothing about the move on it and there is not much to do on there. It is boring and the audience will tire easily.

Promotional Posters

There are no promotional posters on this website. There is only a picture of him used as the backroud of the website and that is it. This is not very good advertiseing.

Site Layout

The site is laid out well. The menu system follows Western society. All of the tabs are at the top of the page and or at the left hand side at the top. This makes it easy for the audience to look for the tabs because this is generally where people read from.

Target Audience

This movie does not specify who its target audience is. The movie is PG 13 however they have released copies that are not suitable for children as there are uncut scenes which are included. The website however seems to fit all ages and is suitable for anyone.