When i looked through the The Harry Potter website, i looked for any promotional techniques they used. I noticed that when you click on the site the first thing you see is a trailer of the Harry Potter movie. This is a direct promotional technique as it the first thing you see. I also noticed that when you first click on enter site, it has when the movie will come to cinemas at the bottom, and when it will be coming to DVD.
There was a page on the site that linked to videos and sections in the Harry Potter movie. I will make sure to do this on my website because it is a really good way to promote the film/movie. The website also had a synopsis which told the audience about the website, a cast list and about each of the characters and about the actors that played those characters. It tells you about the directers and the people that made the movie, and helped to make it.
The website has another page that has a gallery of pictures. It also has a page of things that it allows you to download. These are things such as posters, wallpapers, buddyicons and screen savers. Another page has the movie soundtrack and an advertisement about the CD, where to buy it, how much it costs and when it comes out. It also had a link to the website that sells all the official harry potter merchandise. It also has the link to page that takes you to the site that lets you download harry potter ringtones, and a link to harry potter on itunes. It has another link to a page that sells harry potter games, and applications.
It has another link to a page that has harry potter games, wishlists, daily prophets and links back to the homepage.
List of promotional features
- Games
- Wishlists
- Daily Phropets
- Credits
- Cast
- Character Profiles
- Actors
- Trailers
- Movie scenes
- Wallpapers
- Screensavers
- Still images
- Dates of when the movie comes out, when the cd comes out, whent he DVD comes out
- Synopsis
- Cast list
- Posters
- Buddyicons
- link to merchandise
- link to ringtones
- link to itunes
The elements of design they this website uses are, colour scheme, tone, shapes and space.The colours that the website uses are dark. Such as black, dark blue and grey. This gives the website a very dark feel, and it suits the themes of the movie. The tone used on the side is good because everything looks 3-D and looks like it is sticking out and you could touch it. It makes the website look very realistic and believable. The shapes that this website uses are all geometric, and man made. This is because the movie is sharp, and sci-fi. The way space was used in this website was good. This is because there is a lot of blank space, which is easier to focus on the important aspects of the website. This is because when there is too much to look out the audience gets confused.
The Principles of Design this website used are composition, balance, emphasis, repetition. Composition was well used because the site was laid out well. It was easy to understand and it was logical. It was balanced because one side of the site wasnt heavier than the other and it felt symmetrical and even. It has repitition because the same colours are used throughout the side and the same effects are used.
The feel developed because of the elements and principles of design used is dark and evil. It seems almost eery and has a strange feel about it. It definetely reflects the themes shown in the movie.
Promotional Posters
There are about 5 different promotional posters used. They all have the same background and are set out the same way. The only difference between them is that they have different chracters in the foreground.
Site Layout
The site is laid out well. The menu system follows Western society. It pops out at the left hand side of the page and that is how western society reads. They start at the left and at the top and move on to the right and then go down. This is how the site is set out and is very effective.
Target Audience
The target audience is anyone from pre-teens to adults of any age. Harry Potter is enjoyed by all ages and something that everyone enjoys to watch. The website successfully entertains both genders and all ages. It stays neutral so that it does not appeal to a specific audience.
