The Promotional Material used to market this film.
When i looked through the Finding Nemo website, i looked for any promotional techniques they used. I noticed that when you click on the site the first thing you see is a menu page and a picture of the finding Nemo movie, there is also an advertisement for the DVD and its release date and it also gives you advertisements about other movies the same company has made. This is a direct promotional technique as it the first thing you see.
When you enter the site a trailer of the movie immediately pops up and it gives you information about the DVD and its bonus features. It tells you how to download videos and trailers and more information as well.
When you scroll down it gives the movie storyline and the plot summary. It also gives you all the details about the cast and crew and who played who in the movie. It also gives you additional details like who the director was, when the movie was released, who wrote it, which studio it was made by, and approximate running time of the movie. It also tells you the rating of the movie.
If you scroll down some more you'll see that it tells you about some of the awards the movie has gotten and wht some people thouhgt about it. The website also advertises the soundtrack and tells you how to buy it.
It also shows you alot of free pictures and links you to finding nemo games and music. Overall i think this an extremely good website.
Here is the link:
http://disneydvd.disney.go.com/finding-nemo.html
List of promotional features
- Games
- Credits
- Cast
- Character Profiles
- Actors
- Trailers
- Movie Scenes
- Still Images
- Dates of when the movie comes out
- Blue Ray DVD
- DVD
- CD
- Movie Release Date
- Synopsis
- Posters
- Link to merchandise
Elements of Design
The elements of design they this website uses are, colour scheme, tone, shapes and space.The colours that the website uses are lots of light happy colours because it is a kids movie. Such as blue, light blue, yellow and white. This gives the website a very happy feel, and it suits the themes of the movie. The tone used on the side is good because everything looks 3-D and looks like it is sticking out and you could touch it. It makes the website look very realistic and believable. The shapes that this website uses are all natural.This is because the movie is about the ocean and about animals and the environnment so it had to be natural.
The way space was used in this website was good. This is because everything is set out in the same way so you understand how to move yourself around the website and see everything that is there.
The Principles of Design this website used are composition, balance, emphasis, repetition. Composition was well used because the site was laid out well. It was easy to understand and it was logical. It was balanced because it felt symmetrical and even. It has repitition because the same colours are used throughout the side and the same effects are used.The feel developed because of the elements and principles of design used are happy and light. It is peaceful and happy and it definetely reflects the themes shown in the movie.
Promotional Posters
There are no obvious promotional posters on the website. They may have been somewhere that i missed. However there were a lot of still images.
Site Layout
As this site is not only for Finding Nemo, but for every Disney Movie, every Movie has its own specific page. This means that its easy to see everything because you simply scroll down.
Target Audience
The target audience is obviously for young children because it is a G rated movie. The site relects this appropriately and shows that it is created for children.
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